Market Briefs

February Market Brief – GULBOR Highlights

March 30, 2026

The February 2026 housing market across Franklin, Hart, and Stephens counties showed strong gains both year-over-year and month-over-month, signaling heightened buyer activity. A total of 83 units sold, a 23.9% increase from February 2025 and a 22.1% rise from January, highlighting continued momentum in the market.

Sales volume reached $27.29M, up 17.8% compared to last February and 19.4% higher than January, reflecting a substantial surge in overall market activity.

The median sales price came in at $294,900, up 16.3% year-over-year and 10.2% from January, suggesting prices are trending upward after recent fluctuations.

Contract activity remained solid, with 89 units under contract, down 21.9% from February 2025 but up 6.0% from January, indicating renewed interest among buyers.

On the supply side, inventory expanded modestly. Active listings totaled 388, an 11.8% increase from last February but slightly down 2.5% from January. New listings reached 132, a 10.8% decline year-over-year but a 3.1% increase from January, providing buyers with more—but slightly selective—options as the market enters spring.

Download the PNG Version Today!

Quick Snapshot of February Key Metrics 🔍

Metric	Feb 2026	Y/Y	M/M

Sales Volume	$27,291,855	+17.8%	+19.4%
Units Sold	83	+23.9%	+22.1%
Units Under Contract	89	-21.9%	+6.0%
Median Sale Price	$294,900	+16.3%	+10.2%
New Listings	132	-10.8%	+3.1%
Active Listings	388	+11.8%	-2.5%

About the 400N Market Brief

The 400 North Association of REALTORS® (400N) Market Brief is compiled by Georgia Multiple Listing Service (GAMLS). For more information on details of this month's report, please contact the Association at 770.845.4008.

*Each month, the numbers reported for the previous month are updated to reflect additional recordings.

About the 400 North Association of REALTORS®

The 400 North Association serves as a central source of information for our members and our main focus are real estate education, the promotion of professionalism in our industry and representing our REALTOR® members with legislative initiatives to create positive change for the real estate community. Throughout its history, the 400 North Association has exerted its influence in civic affairs in its capacity of representing a substantial segment of the business community across the Forsyth, Dawson and Lumpkin area. The Association has contributed to various charities over the years by hosting fundraisers.

About First Multiple Listing Service

First Multiple Listing Service (FMLS) is the premier data services provider for real estate professionals in Georgia. FMLS was founded in 1957 by a group of Brokers who wanted to share their listings and connect buyers and sellers. Today FMLS is the largest MLS in Georgia & the 4th largest MLS in the United States, serving nearly 54,000 real estate Agents & Brokers. For additional information or to start a discussion about how to partner with FMLS please contact join@fmls.com.

Monthly Reports

View All News