Market Briefs

January Market Brief – GMLRA Highlights

February 20, 2026

The January 2026 housing market across Habersham, Rabun, and White counties reflected a slower start to the year compared to last January. Sales volume reached $33.2M, down 21.8% year-over-year, with 77 units sold, a 3.8% decrease from January 2025. While overall activity softened, the median sales price declined to $347,500, down 7.9% year-over-year, suggesting continued price sensitivity among buyers.

Inventory levels expanded to begin the year, with 263 new listings, a 20.1% increase compared to last year, and 666 active listings, up 23.8% year-over-year. Month-over-month, sales volume fell 31.3%, while units sold decreased 30.6%. The median sales price increased 2.2%, new listings rose 30.8%, and active listings dipped 5.9%, reflecting typical seasonal shifts entering the new year.

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Quick Snapshot of January 2026 Key Metrics 🔍

Metric	Value	Y/Y	M/M

Sales Volume	$33,238,331	-21.8%	-31.3%
Units Sold	77	-3.8%	-30.6%
Median Sales Price	$347,500	-7.9%	+2.2%
New Listings	263	+20.1%	+30.8%
Active Listings	666	+23.8%	-5.9%

About the 400N Market Brief

The 400 North Association of REALTORS® (400N) Market Brief is compiled by Georgia Multiple Listing Service (GAMLS). For more information on details of this month's report, please contact the Association at 770.845.4008.

*Each month, the numbers reported for the previous month are updated to reflect additional recordings.

About the 400 North Association of REALTORS®

The 400 North Association serves as a central source of information for our members and our main focus are real estate education, the promotion of professionalism in our industry and representing our REALTOR® members with legislative initiatives to create positive change for the real estate community. Throughout its history, the 400 North Association has exerted its influence in civic affairs in its capacity of representing a substantial segment of the business community across the Forsyth, Dawson and Lumpkin area. The Association has contributed to various charities over the years by hosting fundraisers.

About First Multiple Listing Service

First Multiple Listing Service (FMLS) is the premier data services provider for real estate professionals in Georgia. FMLS was founded in 1957 by a group of Brokers who wanted to share their listings and connect buyers and sellers. Today FMLS is the largest MLS in Georgia & the 4th largest MLS in the United States, serving nearly 54,000 real estate Agents & Brokers. For additional information or to start a discussion about how to partner with FMLS please contact join@fmls.com.

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