400 North REALTORS® | North Georgia Real Estate Professionals

Market Briefs

January Market Brief – NWMAR Highlights

February 23, 2026

In January 2026, housing activity across Bartow and Gordon counties reflected a slower start to the year, with sales volume moderating in both markets compared to December and last year. Despite fewer closings, pricing remained resilient, as median home values increased year-over-year in both counties, signaling continued underlying demand. Inventory levels expanded to begin the year, with active listings and new listings rising across both markets, contributing to a gradual shift toward more balanced conditions. As supply grows and pricing holds firm, strategic positioning and informed guidance remain essential, creating steady opportunities for REALTORS® to help buyers and sellers navigate evolving market dynamics in early 2026.

  • Bartow County – January 2026:
    January activity in Bartow County reflected a slower start to the year, with 64 single-family homes sold, a 31.2% decrease compared to last January. Despite fewer sales, pricing remained firm. The median sales price rose to $348,000, a 6.9% increase year-over-year, while the average sales price held relatively steady. Inventory continued to expand, with 490 active listings, up 38.4% from a year ago, and 226 new listings, a 22.2% increase year-over-year. Months’ supply increased to 4.1, pointing to growing balance and more options for buyers entering 2026.
  • Gordon County – December 2025:
    Gordon County began the year with 27 single-family homes sold, a 10.0% decrease compared to last January. Even with softer sales activity, pricing strengthened. The median sales price increased to $318,000, up 9.3% year-over-year, while the average sales price rose 14.4%. Inventory levels remained elevated, with 193 active listings, a 17.0% increase from last year, and 75 new listings, up 4.2% year-over-year. Months’ supply edged up to 4.5, suggesting a market that continues to offer opportunities for both buyers and sellers.

Snapshot of January Key Metrics

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Bartow County • January 2026
Metric Value Y/Y % M/M %
Units Sold64-31.2%-50.8%
Median Sale Price$348,000+6.9%+4.0%
Average Sale Price$353,000-1.1%-5.2%
Active Listings490+38.4%+7.5%
Month’s Supply4.1+31.8%+9.6%
New Listings226+22.2%+71.2%

Snapshot of January Key Metrics

Click here to download the market snapshot graphic →

Gordon County • January 2026
Metric Value Y/Y % M/M %
Units Sold27-10.0%-44.9%
Median Sale Price$318,000+9.3%+19.1%
Average Sale Price$370,000+14.4%+26.9%
Active Listings193+17.0%+6.0%
Month’s Supply4.5+12.9%+6.7%
New Listings75+4.2%+33.9%
About the 400N Market Brief

The 400 North Association of REALTORS® (400N) Market Brief is compiled by Georgia Multiple Listing Service (GAMLS). For more information on details of this month's report, please contact the Association at 770.845.4008.

*Each month, the numbers reported for the previous month are updated to reflect additional recordings.

About the 400 North Association of REALTORS®

The 400 North Association serves as a central source of information for our members and our main focus are real estate education, the promotion of professionalism in our industry and representing our REALTOR® members with legislative initiatives to create positive change for the real estate community. Throughout its history, the 400 North Association has exerted its influence in civic affairs in its capacity of representing a substantial segment of the business community across the Forsyth, Dawson and Lumpkin area. The Association has contributed to various charities over the years by hosting fundraisers.

About First Multiple Listing Service

First Multiple Listing Service (FMLS) is the premier data services provider for real estate professionals in Georgia. FMLS was founded in 1957 by a group of Brokers who wanted to share their listings and connect buyers and sellers.  Today FMLS is the largest MLS in Georgia & the 4th largest MLS in the United States, serving nearly 54,000 real estate Agents & Brokers.  For additional information or to start a discussion about how to partner with FMLS please contact join@fmls.com.

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